Our valuable portfolio of services à la carte turns around 4 pillars to develop your business with one priority on the back of our minds in anything we do, your bottom line.
YOUR SUCCESS
IS
OUR SUCCESS
Market Research Services at a glance
In a world which is more globalized than ever with 7,5 billion people and a smartphone global penetration rate of 30% in 3017, firms in developped countries are investing heavily to stay competitive and their emerging counterparts agressively ambitious to gain market shares, however significant local specificities remain and markets varie widely from one part of the world to another, that's why our approach is Data-Driven.
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Fit: Analysis of the match between your software product and the local potential market
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Adaption: Evaluating the extent of needeed adaption to enter this new market, it varies significantly based on your services, local regulations and specificities
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Competition: a competitive analysis of the local landscape and state of the competition to assess the room for a new entrant and the differentiators you may possess
Marketing Services at a glance
Marketing is a discipline evolving at light-speed and frequently seen from a cost perspective by many executives, that is why at ImperaDev we embrace new marketing technologies and value taking risk while having deliberately chosen to apply the lean 6 sigma theories to marketing. Hence focusing on actions that bring results and eliminating wastes.
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Prioritization: it's easy to get dilluted so it all starts by setting up priorities for actions that will bring the most results, selecting the most relevant collaterals, campaigns, etc
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Localization: contents not only need to be translated because of the language barrier but also contextualised to achieve maximum impact
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Lead generation: the goal of all our marketing actions is to generate commercial leads which result from actions such as PR, running campaigns on Social Medias, emailings, telemarketing and much more so that your brand and product are known across your target group
Sales Services at a glance
Sales is where a business relationship is finally achieved, when trust is sufficient, the pain points identified and a budget approved. In our eyes, this is the most exciting part of it all and where we put all of our attention. The services we offer in this category will greatly depend on your business model and the agreed objectives.
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Building and ramping-up channel partners: using channel partners to sell your software product is the prefered Go-to-Market strategy for many software providers as you can leverage their competences and strengths
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Generating qualified sales leads: you may have long and complex sales cycles where having your own salesforce is necessary, in which case we will take on the lead generation activites before passing them over to your reps
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Closing deals: on your behalf thanks to our experienced inside sales team
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Assisting: helping you to respond to RFIs, RFPs and conduct face to face presentations
Advising Services at a glance
You don't know until you know. Our knowledge can be leveraged to give you guidance and directions in how to execute your global expansion, so that you are on the right track.
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Building an action plan: starting from scratch is often scary, or maybe you are trying but the expected results are not coming ? That's why after analysing your current situation through an audit, understanding your objectives and ambitions, a proposal will be made with recommendations on what actions should be undertaken to climb the next step
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Coaching your workforce: entering a new market is not a given, even for experienced people that were evolving in a different setting. Coaching your people on best practices, tips & tricks, latest tools and more will definitely give you a competitive edge
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Strategic thinking: since we have been in the software industry for a while covering product marketing, field marketing, business development, partner management and sales, we can advise and brainstorm on your strategic decisions. "An external pair of eyes is never a waste of time" used to say my grandma